The Country Cousins Team

Cameron Young joined Country Cousins in September 2023. Cameron is a strategic leader who is deeply passionate about home care.

He has a background helping companies in this industry having previously been Chief Strategy Officer for another domiciliary care provider. A Transformation Director for a community equipment service provider, and an advisor to several health-tech companies. Prior to this, he spent over a decade as a management Consultant at Bain & Company where he developed his expertise in strategy, customer experience, marketing, change management and transformation. His clients included multiple FTSE 100 companies across sectors as well as healthcare providers, NHS Trusts, the Department for Health & Social Care and even No 10 during the COVID pandemic.

Bradley Edwards joined Country Cousins as the new Chief Operating Officer at the beginning of 2024. Bradley started his career in the retail sector and has worked for several well-known UK brands, namely Mars and Camelot the National Lottery. It was 10 years ago that Bradley transitioned to the social care sector and previously worked for Bupa, Sunrise Senior Living and Achieve Together in a variety of leadership roles.

When Bradley is not working, he is a dad of two teenage boys, Jack and Harry, a wife and the dog Poppy. He lives in Carnoustie, which is most famous for the Championship Golf Course. In Bradley’s spare time he likes to play golf and Ski.

Mark comes from a technology-based background, made from a combination of PwC (practice), IT and Satellites. However, joining the care sector, on a team that has a “mission to help people live longer, healthier lives in the comfort of their own homes” feels, to Mark, like a good thing to do on a human level and is a strong motivator for him. To add elderly relatives, including aging parents, gives Mark some context for the need for our services.

Experience wise, both sectors are parallel with a focus on quality of service and loyal customers/clients. Leading a finance team driving insight and growth is key for Mark, and simplification/focus on the KPIs that really matter are experiences he hopes to bring to the team. 

Mark is married with two children, Ellie (17) and Ben (16) and has a family dog. Family is a big part of the weekend. Mark and his wife are petrolheads so love all things cars, both driving (on track) and spectating—F1.

George has previously held sales and marketing roles across big brand names such as L’Oréal and Diageo. George first joined us as our interim Marketing Director back in March and has made a strong impact within the Marketing team to increase demand in our services. 

Having joined the Executive team permanently in July, he is now expanding his role to oversee our Client Service Advisory team and Business Development, as well as Marketing. 

George shares his life with his wife and daughter and enjoys hosting dinner parties for friends and family. George joins us with a wealth of experience across many industries and adds a new dynamic to the team.

Carla Gama is an accomplished Care Director at Trinity Homecare Group, where she has been making a significant impact since July 2022. With over 15 years of experience in the care industry and a master’s degree in Rehabilitation and Social Inclusion, Carla is dedicated to ensuring that operational goals align with the group's strategic plan.

She takes great pride in leading a talented team of managers and is passionate about supporting operational teams to deliver outstanding care services, enabling clients to live well at home for as long as they wish.

Carla’s extensive experience includes previous roles as a Nursing Home Manager and Registered Manager at Riverstone, a Goldman Sachs-owned business specialising in high-quality retirement living. She has also overseen care delivery across the UK at The Good Care Group. Carla excels in leading teams, maximising partnerships with care professionals, and fostering a culture of outstanding service that enables clients to live comfortably at home.

Carla’s interest in care began at a young age, and she is deeply committed to making a positive difference in people's lives. Outside of work, Carla cherishes time with her family and enjoys traveling, creating memories with her children. She also has a lifelong passion for horse riding, reflecting her love for animals and the outdoors.

Gemma Lock is the Head of Commercial at Trinity Homecare Group, where she drives Business Development, Client Services and Marketing initiatives. With over 15 years of experience in the healthcare sector, she specialises in business strategy and partnerships. Gemma joined Trinity Homecare in September 2023 as Head of Business Development and Partnerships and transitioned to her current role in June 2024.

She holds a BSc (Hons) in Business Management from Oxford Brookes University and is a qualified Financial Advisor. Her previous roles include working with England’s largest independent provider of NHS services, where she gained expertise in Clinical Governance, negotiation and Contract Management. Gemma has successfully forged local and national partnerships that enhance service delivery and community engagement.

At Trinity Homecare, she shapes company strategy and commercial objectives, leading business development initiatives and nurturing strategic partnerships. Gemma’s focus on generating Sales Qualified Leads (SQLs) and collaborating with digital marketing teams has enabled her to identify and capitalise on new market opportunities.

Her leadership style emphasises mentorship, high performance and aligning marketing efforts with business goals. Throughout her career, she has held senior roles at organisations like Elder Technologies, Newcross Healthcare and The Good Care Group, where she has driven growth and service innovation.

Outside of work, Gemma shares her life with her husband, Daniel, and their son, Harrison. With family in Switzerland, the enjoy skiing together in the winter and taking long walks. After a day on the slopes, they love to unwind with fondue and a glass of wine during après-ski.

Nicola joined the HR team at the Trinity Homecare Group in 2017, bringing a wealth of experience from both the travel and care sectors. Starting her career in the travel industry, she progressed from sales to learning and development, managing a number of teams, before transitioning into HR, where she found her passion for people development and organisational growth. Being Level 5 CIPD qualified, she plays a key role in supporting and enhancing the HR and Learning and Development function within the care sector.

Outside of work, Nicola enjoys spending quality time with her husband and two teenage children, family holidays to sunny destinations are a must have for Nicola.

Barbara joined Trinity Homecare in April 2014 as a part-time Visiting Carer and since then, she has fully embraced a career that she find incredibly fulfilling. Barbara is passionate about working collaboratively with her dedicated team at Trinity to make a meaningful difference in the lives of those we care for.

With Level 3 and Level 5 qualifications in Adult Social Care, Barbara has found her niche as the Group Head of Compliance and Best Practice. In this role, she leverages her knowledge and skills to uphold the highest standards of quality and safety across our services, ensuring that every client receives personalised care tailored to their unique needs.

In Barbara’s previous roles as a Live-in Care Manager and Area Care Manager for the daily team, combined with holding CQC registration for Trinity Homecare, they have equipped Barbara with valuable insights that she now applies to her current position. Before Barbara’s journey with Trinity, I served as a District Manager for Surrey County Council, where she managed numerous college restaurants. This experience honed her leadership skills and deepened her commitment to delivering exceptional service.

Barbara takes great pride in working alongside our exceptional Registered Managers, clients and their families. Together, we created a supportive and nurturing environment that prioritises the well-being of our clients.

In addition to her professional commitments, Barbara volunteers as a befriender for Age UK and cherishes spending quality time with her family and friends.

Kelly is a Country Cousins Operations Team Leader. She has been with us since 2017 where she started as Care Relationship Executive. Kelly brings a wealth of Customer Service knowledge and supports our Care Relationship team in finding the perfect carer for their client's needs.

Joining the team in 2016 as a highly experienced Recruitment Executive, with a solid track record of accomplishing caseload targets Daniel has progressed through the business to now lead the recruitment team in sourcing the best carers for our business. A naturally hard working and resourceful individual, he thrives in busy and challenging environments where he can utilise his full skill set and extensive experience.

Also with Level 2 NVQ in IT, Daniel has a passion for technology and graphic design.

Lauren joined Country Cousins in 2017. She is one of our Care Relationship Executives and has 9 years’ experience in the care industry. Passionate about her role, Lauren pulls on her experience and knowledge to really make a difference.

Keeping our staff highly trained and up to date is no small task, but Lauren helps ensure the carers are booked in for training, so the Country Cousins high standards of professionalism is kept.